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Five email marketing mistakes to avoid in B2B

Five email marketing mistakes that B2B marketers need to avoid

It’s clear email marketing is by no means easy. Marketers need to invest time and resources to ensure their messages resonate and engage with prospects and customers. This is a huge challenge, but there are plenty of rewards if you get it right – In October last year Bizible released research showing that email is the channel that has the most impact on revenue.

To ensure your email campaigns don’t fail, avoid the following mistakes: