Five things you need to know about wearable technology

What B2B marketers need to know about wearable technology

It’s hard to ignore all the hype around wearables. The news that Google Glass is going on sale in the UK marks another major step towards wearable devices achieving mainstream adoption. Digital marketers are getting pretty excited about them too, especially with so much access to data and the perceived opportunities for engaging customers. With smart watches already lining shop windows, some marketers have even heralded the arrival of these devices as the start of a new era in hyper-targeted push marketing. But history shows marketers don’t adopt new devices and mediums with much success, so before the industry dives in head first, here is a list of five things every digital marketer should know about these new devices: