Five top tips for a winning native advertising strategy

1: Be relevant: the best native advertising isn’t self-serving promotion; it tells a story and helps professionals do business better, educates them on their industry, or provides them with fresh insights on topical issues.

2: Think like a journalist: attention spans will be short, so be snappy and concise with your headlines.

3: Include images and rich media: make sure you include ads that are eye-catching. On LinkedIn, images generally result in 98 per cent higher comment rates, while videos usually result in a 75 per cent higher share rate.