Four steps to launching a B2B social campaign in a new global market

Following last month’s feature, How the use of social media differs across the globe, B2B Marketing's Oliver Matejka pools together the advice and endorsements of our commentators to provide a four-step guide to cracking new global markets with a B2B social media campaign

It’s easy to reduce ‘listening in’ to simply reading what customers are discussing over social media channels. But when thoroughly practiced, it can provide marketers with invaluable real-time insight for adapting strategy; from tone of voice to content formatting.