The four things that will matter the most for B2B marketers next year

Will Green lists the factors that will make the most difference to marketers’ lives in the year ahead

As 2015 draws to a close (already? Surely not...), thoughts inevitably turn to what next year will hold. It is a time-honoured journalistic tradition that the closing months of the year are a time for myriad features where those that have them gaze into their crystal balls and make lists of predictions for what’s to come. Here are the four things that will matter the most for B2B marketers next year: