Grand Prix gold: The secret behind Gravity Global's multi award-winning campaign
We live in a world of uncertainty. Unmitigated levels of scepticism – and perhaps worse, apathy – are impacting peoples’ ability to take bold steps, especially in B2B marketing. Instead of taking giant leaps, B2B brands often take small, iterative steps, with tomes of bold and innovative agency ideas left to collect dust in the pitching library. Yet, those who take the jump can reap the rewards. Gravity Global and its client Embraer certainly took that leap.