Hire eduction: Recruitment challenges

As marketers are looking to recruit the right members for their teams, Sean Ashcroft reveals expansion is posing as many challenges as opportunities

January is the month of clean slates and fresh starts, both personally and professionally. Maybe you have been pondering a career move – perhaps even before the turkey sandwiches were curled at the corners.

Psychologically, this is a good time to look for your next professional challenge. Economically, too: the UK was one of the fastest growing G7 economies in 2014, and B2B business is fast loosening the marketing purse strings drawn tight in the downturn.

We have an employees’ market, which is clearly good news for job seekers. But what of employers who are expanding and evolving their marketing functions? For them, growth poses strategic and professional challenges – and none more so than with recruitment.