How B2B social media marketing differs across the world

Oliver Matejka, media account executive at B2B Marketing, packs his suitcase and boards a flight around the world to explore how B2B social media marketing varies across different countries and continents around the world.

With an ever-growing membership well into the billions, social media has become part of everyday life within societies across the globe. When not so long ago getting a message from one part of the world to another could take days, our ability now to connect with anyone in any part of the world within seconds has opened up huge potential for businesses and marketing in particular.