How Capgemini increased global brand awareness through a multi-channel approach

Capgemini's 'Innovators Race' campaign succeeded in increasing global brand awareness through a multi-channel approach

With clients operating in the B2C and B2B landscapes, Virginie Regis, group marketing and communications director and member of the Group Executive Committee at Capgemini, knows better than most that increased global brand awareness can be achieved through a multichannel approach. Jess Pike catches up with her to find out how one recent campaign ticked all the boxes.