How to communicate to your customers during a crisis

As the virus reaches its peak, we’ve all started to recognise the working environment as the “new normal”. Kavita Singh shares tips to bring seamless communication to your customers. 

When communicating with customers, marketers have taken off their strategy hats and replaced them with compassion, empathy and trust. While it might’ve been tempting to hit the panic button, everyone took a pause, took a step back and brought empathy to their marketing agendas. 

Here are some ways marketers can further communicate with their customers as businesses form a more concrete recovery plan.