HOW TO: Create a successful relationship between marketing and sales

In honor of Valentine's Day, make like Cilla Black and set your marketing and sales teams up on a date, suggests Howard Lewis, director of business solutions for Experian.

It's the time of the year when florists and card shops are stocking up and restaurants are increasing their menu prices as they look forward to benefitting from happy 'loved-up' couples. However, healthy relationships are not only good for the card shops and restaurants. When it comes to your business, a happy, respectful and mutually appreciative bond between sales and marketing will reap benefits in abundance.