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HOW TO: Get your company to the top of Google’s local listings

The whole world is local to somewhere, says Ian Miller, search director at Crafted Media. Here are five steps to leveraging local search listings

Google states that 20 per cent of all searches have a local intent, that’s 2.8 billion searches per month globally. Of mobile traffic, upwards of 50 per cent of searches have local intent. Twenty-three per cent of time spent accessing the Internet is on a mobile device and more than four million business listings on Google have been claimed by business owners.

Pretty thought-provoking stats, eh?