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How to make a success of account-based marketing (ABM)

We spoke to marketers at the vanguard of account-based marketing (ABM) to bring some clarity to the confusion surrounding the topic. What are the components of a solid ABM strategy and what does an ABM tech stack look like?

This feature has been written exclusively for our members. Membership is free and only takes five minutes to complete, giving you access to the following:

  • A detailed breakdown of the ABM tech stack
  • The components of a good ABM strategy
  • Identification of the right accounts
  • Messaging and propositions
  • Content and communication
  • How to refine programme size and scale