How to run a successful tech audit

Running an audit for your marketing technology can seem like a daunting task, but the key may be to look for what’s missing, rather than overhauling your systems. Rebecca Ley talks to Ben Rees, CMO at Redgate.

B2B marketers want to make the most out of their technology. Understanding the software you already use – your tech stack – should be the first port of call in maximising efficiency, reducing costs and driving revenue. So before you start costing up the new eye-catching bit of kit, it’s time to reflect on what you could stand to lose, and where the gaps are.

This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes five minutes to complete, giving you access to the following:

  • How to identify gaps in your tech stack and build your infrastructure around your strategy
  • How to know which piece of software is right for you and your business
  • Our top 5 tips for a successful tech audit