How to set up a marketing function in a start-up business

Initiating marketing in a start-up business can bring a bag of mixed emotions. Although becoming the pioneer of a company’s marketing brings creative freedom, there’s no safety net to catch you if you fall.

We've spoken to three brave marketers who've made the leap of faith and asked them for their top tips on building a marketing plan and how exactly to set up a marketing department for a start-up business.

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