HOW TO: Use multivariate testing to boost your website's ROI
We share 10 top tips for implementing MVT
Interest in multivariate testing (MVT) is now growing at an accelerating rate, with many organisations announcing firm intentions in this area. While three years ago, MVT was new to the UK market and a minority practice, it is now a critical part of website development strategies across many sectors. Organisations now recognise the importance of securing the best possible ROI by making sure that they get the most from those visitors before they click away again.