How to use social media to support your ABM strategy
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It goes without saying that any new concept takes time to perfect, and this, coupled with the fact that a vast number of B2B brands are still struggling to prove the value of social in the first place, forces us to ask: how do marketers combine ABM and social media into a successful marketing mechanism? And in doing so, does this finally put to bed the ‘social ROI’ dilemma once and for all?
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