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How to use social media to support your ABM strategy

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It goes without saying that any new concept takes time to perfect, and this, coupled with the fact that a vast number of B2B brands are still struggling to prove the value of social in the first place, forces us to ask: how do marketers combine ABM and social media into a successful marketing mechanism? And in doing so, does this finally put to bed the ‘social ROI’ dilemma once and for all?

Sign in to find out how social media marketing can be used to complement your ABM efforts.