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How to write a brilliant campaign strategy

We reveal the steps marketers should take when putting together a campaign strategy

Putting together a strong campaign is a time-consuming challenge for marketers but it can lead to a smooth-running operation with less stress and headaches, satisfied clients as well as future successes and opportunities.

What differentiates an effective campaign from the rest is having a documented campaign strategy, and following it very closely. In order to stay on track and deliver a satisfactory outcome, there are steps that marketers need to take. “The key during the planning stage is to take your time and ensure you’ve planned for every element of the campaign,” says Jada Balster, marketing director at Workfront. “If you fail to plan well, it can be easy for things to slip through the cracks during the execution stage, pushing back delivery dates and affecting the overall outcome.”