Ignite USA 2020 Keynote session: How to build influence
In marketing we trust: How to build influence with your board, and on the street
Speaker: Lee Odden. CEO & Co-Founder, TopRank Marketing
In this presentation by Lee Odden you’ll learn the 5 crucial secrets to building greater influence in marketing. And you’ll discover how to effectively use that increased trust and authority to win more budget, attract better talent and boost your digital marketing effectiveness.
In this keynote Lee will share his huge industry insight and experience, alongside brands-in-action examples, to show you:
- How to understand and harness the nature of influence, both internally and with customers
- How to build trust with company executives, to inspire more confidence in your team’s marketing
- How major brands are using influence to achieve greater success with their marketing to customers
- How to make marketing first, by making customers the focus of your digital marketing.