You are here

Ignite USA 2020 Keynote session: Why you need to take a chance and get lucky

Rational thinking, spreadsheets and drunks on lamp posts: Why you need to take a chance and get lucky

Speaker: Rory Sutherland, Vice Chairman, Ogilvy

In this barnstorming opening keynote, Rory Sutherland – vice chairman at Ogilvy Group urges you to stop trying to quantify the value of your marketing, and start taking some risks.

In this unmissable on-demand ession you’ll be challenged, you’ll think again, you’ll laugh, and you’ll discover:

  • Why B2B decisions are less rational than everyone thinks – and why B2B brands may be more important than we assume
  • Why it pays to optimise backwards
  • How to expose your marketing to positive asymmetric outcomes
  • Why you don’t need a media budget to do great advertising
  • Why your most sensible solution often isn’t the best!

To watch the recording of this Ignite USA presentation just login or signup as a B2B Marketing free member using the form below.