Ignite USA: A baptism in employer brand

If you’re not talking about employer brand, you’re already losing the talent war. Ashlee Gerow, senior manager of employer brand at Hubspot, and Hanady Khourshid , senior manager of employer brand and diversity at CDW, give us an exclusive taste of their Ignite USA session - building an employer brand to withstand the Great Reshuffle. Lucy Gillman reports.