Ignite USA: The key to becoming a B2B outperformer

There’s never been a more important time to talk about the trends shaping the future of B2B sales and the importance of brand. And that’s precisely what our stellar speakers will be talking about at Ignite USA. In the run up to America’s leading B2B conference, Lucy Gillman sat down with McKinsey’s Sinem Hostetter to discuss what you’ll get from her session on how to become a B2B outperformer.