INBOUND MARKETING: Top tips for content marketing success
Nic Shaw, editor-in-chief at Waggener Edstrom, offers his top tips for inbound marketing success:
1. Have a content strategy
Having a long-term content strategy is vital. Individual campaigns can be successful but if you don’t follow up with more content your audience will wither. Keep drip-feeding nuggets of content between the larger pushes. Effective measurement is crucial too.
2. Resist the hard sell
It is more about establishing your brand as a trusted source of useful information. That said, do include calls-to-action and deliver content for every step of the sales journey.