Key takeaways from Salesforce's Dreamforce Conference
Salesforce’s Dreamforce conference took over the streets of San Francisco. Maxine-Laurie Marshall looks at the key takeaways for marketers
With a title of ‘biggest software conference in the world’ and 145,000 registered attendees, Dreamforce has made a name for itself beyond the usual crowd of tech addicts, and is increasingly appealing to marketers. Although I’m also sure the fact that marketers are now pretty much required to be tech addicts, or at least enthusiasts, may also have something to do with its crossover.
The overriding themes at this year’s conference were particularly pertinent for marketers: leadership and serving the community.