Leading marketing at high-growth fintech GoCardless
UK fintech GoCardless recently raised $75 million from external investors to fuel its global expansion. Paul Snell talks to its new CMO Neil Morgan about his strategy and plans to double the size of the marketing team
When Neil Morgan was assessing the options for his next career move, having left Sage in the summer of 2018, he decided his future would lie in one of three areas – in the world of fintech, AI or blockchain.
He spent his summer reading up on these three areas, and having considered a number of offers, the invitation to become the CMO at GoCardless was too good for him to resist – in particular as the whole company is located in one office in London. “I’ve not really done that as CMO, and had this massive passion for it,” he says. “The job of marketing is to translate the value of technology and that’s something I’ve done all my career.”
This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes five minutes to complete, giving you access to find out the following:
- Why culture is so important at GoCardless
- How Morgan intends to double the marketing team by the end of the year
- Marketing role in supporting the fintech's global expansion
- Why there is a new focus on targeting enteprise-level customers.