LEARNING FROM THE RECESSION: The up-side of the downturn

Times have been tough, resources were cut. However, now we are formally out of the recession, what have we learnt? Maxine-Laurie Marshall reports

The recession, the downturn, the credit crunch, the worst time to be in marketing. However you like to refer to the period of time between 2008-2012 when the banks lost all our money, your working behaviour would have had to change during it. Marketing budgets were cut and marketing teams were downsized. Thankfully the recession is behind us. Despite this, its effects remain. So what has the B2B marketing industry learnt from it?