Life's a pitch: The secrets to running the agency selection process
How to choose the best B2B agency to suit your needs
Pitch. It’s a word filled with negative connotations. It’s harsh-sounding and is often associated with agencies being told to jump while the client organisation dictates how high.
While this may seem like an archaic view of the pitching process, there are still too many pitch ‘horror stories’ to say that the process runs smoothly. Some clients are running the process inappropriately and procurement can turn agency work into a commodity.