MANAGING CONTENT: Time to ditch 'one-off' marketing

Find out why James Myers, head of planning, Ogilvy believes managing content is the only challenge marketers face

It is good to know it isn’t just me, it’s you as well. We are all addressing pretty similar challenges. All the points that Joel covers in the article are absolutely right but as a strategist I can’t help trying to over simplify things.

Managing content is the only challenge we face.

I was told this was too simple, I need to expand on this POV and that I have 300 words. So here goes.