Marketing and HR: The view from the inside

For many B2B marketers, it is not technology or even sales that is the department they now look to most instinctively; it is HR. They are discovering many benefits – both internal and external – to this approach, and it is providing food for thought for those B2B marketers who still think of HR as that department down the corridor that does interviews and sorts out the payroll. So, to what extent is marriage of HR and marketing actually happening?