MARKETING AUTOMATION: Automatic for the people

In today's rapidly changing marketing landscape, practitioners must get to grips with new technologies all the time. Take, for example, marketing automation. It's a terminology being increasingly referred to, and linked closely to other marketing practices such as CRM, lead nurturing and demand generation.

But whilst some believe this is a practice all B2B marketers will have to embrace, cynics warn that marketing automation is nothing more than another name for a fancy email marketing platform.