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The marketing department in 2020

The role of the marketer has changed greatly over the past few years as a result of new technology. But what might the marketing department of the future look like? Claire Weekes investigates

The digital revolution has had an unprecedented impact on the way in which businesses operate, with marketing at the vanguard of this change. Who could have predicted 10 years ago that a thing called ‘social media’ would exist, and that it would be an ingrained part of so many companies’ marketing plans? Or that mobile marketing would be such a viable way to reach business decision makers?