The marketing trends your competitors and clients are investing in this year

We delve into the minds of clients and agencies to determine what they're investing their attention and coffers into. B2B Marketing’s Trend Tracker – produced in association with Circle Research – provides a snapshot of which market opportunity trends B2B marketers are paying attention to – and whether you should switch tack.

B2B Marketing’s Trend Tracker – produced in association with Circle Research – provides a snapshot of which market opportunity trends B2B marketers are paying attention to – and whether you should switch tack.

The survey of 350 clients and agencies ranked 14 of the most talked about marketing trends to show which your competitors and customers are paying attention to. So what did it find?

This feature has been written exclusively for our b2bmarketing.net members. Membership is free and only takes five minutes to complete, giving you access to the following:

  • The number one trend for both client-side and agency marketers
  • Where client-side and agency trends diverge
  • The B2B marketing trends that are more hype than substance.