MIND CONTROL: Buyer psychology

Persuasion is a powerful thing, made all the more powerful if you understand the science behind it. Maxine-Laurie Marshall reveals how marketers could be using psychology to influence their customers

Do you tell your customers to ‘click here’ and they ignore you? Are your instructions clear but people just aren’t following them? Tough break. But fear not. Through an understanding of behavioural psychology you could be tapping into your customer’s emotions and persuading them to interact with you.