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MOBILE MARKETING: App review – Dropbox

Dropbox’s mobile app makes file sharing on-the-move easy, says Peter Gough, founding partner at ORM London. It is developed by Dropbox and supported on devices: iPad, iPhone, Android, BlackBerry.

Dropbox is a cloud-based Software-as-a-Service (SaaS) application that allows anyone to easily share files. It is essentially a folder that can sit on any device – a computer at home, laptop at work, mobile or tablet. When a user saves a document or folder in their Dropbox it ‘syncs’ to all other devices with Dropbox installed for them to access. Dropbox also allows users to share folders with other users so they can all access and add more files to one directory.