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MOBILE MARKETING: App review – HBR Today

HBR Today app helps users stay abreast of business news and trends says Toby Brown, head of digital, Man Bites Dog, in is mobile marketing app review. The app is developed by Harvard Business Review and available on supported devices: iPhone, iPad.

HBR Today provides a cost-effective window into an ample portion of the deep-thinking content available to full Harvard Business Review magazine subscribers. While much of the content can be accessed directly via HBR.org for just £1.99, the app is well worth it to get rapid and easy access to thought- provoking business ideas.  Amid the morass of content I am constantly trying to digest, the app provides a welcome way to cut through to the high-level business issues our clients need to be thinking and talking about today.