NEWS ANALYSIS: B2B Marketing Summit round-up
The B2B Marketing Summit brought the brightest B2B marketers together to discuss hot industry topics and share best practice – all delivered via a personalised agenda. Gemma Huckle reflects on the day’s events
The B2B landscape is changing at a rate of knots, and marketers are rightly thirsty for knowledge in order to keep up. No-where can marketers better learn about successful and proven approaches and solutions than at face-to-face events among peers and industry experts. This was the order of the day at B2B Marketing’s first annual Summit on 14 June at The Brewery in London.