NEWS ANALYSIS: Can offering internships benefit your marketing department?

Should B2B brands be making more effort to nurture the next generation of marketing talent?

The number of 16-21 year-olds without a job hit one million this year, but despite being down on their luck, young people represent a significant untapped resource for companies, and marketing departments in particular. Internships and apprenticeships are not only valuable experience for job seekers, but those seeking applicants can also reap the rewards. Demonstrating this point is technology company Infosys, who has recently announced it is to develop an apprenticeship scheme for its marketing and HR departments with the National Apprenticeship Scheme (NAS). Similarly, managed services provider Ricoh has also been getting behind its intern programme lately, by promoting blog posts from its current marketing intern.