NEWS ANALYSIS: Is this the end of the corporate blog?
Blogging has become a central pillar of B2B marketing in recent times. But is the idea of a traditional corporate blog starting to become slightly outdated? By Alex Aspinall
Though not commonly name checked in B2B Marketing editorial meetings, The Center (sic) for Marketing Research at the University of Massachusetts Dartmouth (CMRUMD) recently got us talking about the role blogs play in B2B marketing.