NEWS ANALYSIS: Forward thinking for 2012
With so many profound changes last year, such as the phenomenal growth of digital, how can B2B marketers prepare for even speedier progressions set to happen in 2012? Gemma Huckle investigates
It has been a tough, uncertain year for B2B marketers and new challenges and struggles certainly lay ahead for them as the Euro zone crisis continues to play out. But it’s not all negative. Exciting developments in the digital, mobile, social media and CRM marketing spheres look set to happen this year.
The following industry leaders share their anticipations and offer some practical pointers, to inspire B2B marketers and prove that hard times shouldn’t dampen spirits and enthusiasm in 2012.