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Out with the old, in with the new: B2B sponsorship facts

B2B sponsorship spend has increased in virtually every sector, yet many brands remain hesitant to invest. Find out why

Despite huge innovations in marketing technology, activation and the toughest anti-corruption legislation in the world, there are still many UK brands that are hesitant to invest in sponsorship outside hospitality. Some blame for this can be levelled at cautious old-school schmoozers happy to keep sponsoring the same events every year, but rights-holders with unimaginative packages limited to badging and out-of-the-box hospitality also need to up their game and match what’s being pitched with the overarching business goals of their sponsors.