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Outdoor advertising: Are you looking at me?

How B2B marketers can harness the power of OOH advertising 

B2B is doing well outdoors - there will no mention of the words 'cousin' or 'poor' in this feature because in many ways business-to-business advertisers are leading the way. Companies such as 02, HP, IBM and DHL are experimenting with new formats and techniques; they are the avant-garde of outdoor, making it more interactive - a medium that engages rather than interrupts.