The perfect B2B marketing team

Jessica McGreal reveals the make-up of the perfect marketing department today.

Ensuring your team has the right skills to succeed has become a tricky task for the marketing department as it undergoes the fastest and largest transformation in its history. The discipline has changed more in the last five years than the last 20 – so achieving the ‘M-Factor’ is harder than ever. In offices up and down the UK (and the world), everyone from marketing assistants to CMOs are trying to overcome the challenges digital, social and mobile present.