PiP: Pushing the envelope
2006 is certain to be the pivotal year in the history of the postal service in the UK, with a series of highly significant changes having fundamental impacts on the way in which we send mail. In particular, direct mail; and even more specifically B2B direct mail.
The changes began in January with the final tranchÈ of market liberalisation, continued in February with the unveiling of Royal Mail's new price control regulations, which are to be followed in turn in April with the announcement of new Pricing in Proportion related costs for mail, which will come into force in August.
If you find all this confusing, you're not the only one, according to the Direct Marketing Association (DMA). ìThere are lots of changes that are happening at the moment, and a large degree of uncertainty and confusion surrounding them,î comments Alex Walsh, head of postal affairs at the DMA.