PROFESSIONAL DEVELOPMENT: Discover how to get the most out of mentoring

How to ensure both mentor and mentee get the most out of the relationship

The B2B Marketing Leaders Report has revealed that more than two thirds of marketing leaders are planning ‘mentoring and coaching’ activity to develop their team’s skills sets, as opposed to formal qualifications and training. While it is possible that financial motivations lie at the heart of this – given that mentoring often involves individuals offering their wisdom free of charge – senior figures in the industry suggest, too, the economic downturn has led to a growing trend for individuals to seek out others as part of a plan to seize control of their career development.