PROFESSIONAL DEVELOPMENT: How to drive your career forward

Ambitious B2B marketers can drive their careers forward by implementing a powerful personal action plan

At the start of a new year, most of us will feel motivated to break bad habits and start new, more productive ones. It’s also the classic time at many large organisations for staff to start thinking about their personal reviews, ahead of professional development reviews with their line managers. These reviews are the perfect platform for marketers to showcase their ambitions in a strategic way and ensure their role is a valued one across the wider business.