PROFILE: Annabel Pritchard, London 2012 sponsorship director, Deloitte

Annabel Pritchard, London 2012 sponsorship director at Deloitte, is helping to champion the brand above its competitors. Victoria Clarke reports

When I meet Annabel Pritchard, London 2012 sponsorship director at Deloitte, it’s hard to believe the relatively unassuming, demure marketer in front of me is responsible for marketing the world’s leading professional services brand (in terms of both revenue and number of employees) on one of the biggest stages in history – the 2012 Olympics. Somehow I’d imagined who ever took on this massive marketing feat might be as big and bold as the challenges involved. Not so. In fact Pritchard is the very antithesis of big and bold. Her appearance is understated chic, her remarks throughout the interview – not quite conservative – but articulate and controlled. Polished is how I’d describe Pritchard – and she’s certainly helping the Deloitte brand to shine.