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PROFILE: Anne Godfrey, chief executive, CIM

The CIM’s new chief executive Anne Godfrey talks to Maxine-Laurie 
Marshall about her planned shake-up for the body and her thoughts 
on women in marketing

Women in B2B can be hard to come by, not because they don’t exist but because they’re not very vocal. So when the CIM’s newly appointed chief executive released her radical new strategy for the 101 year-old marketing body, she seemed the perfect candidate to profile during International Women’s Month.