PROFILE: Arthur Calderwood, SVP marketing and sales operations, SITA
SITA took home the trophy for Best Brand Initiative at 2012’s B2B Awards. Its SVP marketing and sales operations Arthur Calderwood speaks to Maxine-Laurie Marshall about how he measures his brand
‘We built this city’ going round and round my head. SITA, a provider of global information and communication solutions for the air transport industry, isn’t immediately synonymous with rock ‘n’ roll. But once you’ve been to its UK office and see it is in the Old Vinyl Factory, the original headquarters for EMI and His Master’s Voice, has an entire wall filled with seven inch records and Starship’s lyrics painted onto the reception wall, you get the link.