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PROFILE: Deane McIntyre, director of product innovation, Thus

Deane McIntyre, director of marketing and product innovation at Thus, is a crowdsourcing advocate who’s unafraid of challenging industry convention. Victoria Paley reports

When Deane McIntyre, director of marketing and product innovation at B2B telecomms provider Thus, arrived on the scene in March 2011, its brand refresh plans had already been in discussion for five months. Two weeks later, McIntyre had closed the debate. After spending a relatively short period of time in McIntyre’s company, I’m not altogether surprised by this result. He’s a straight-talking, no-messing Kiwi who tells it like it is and gets the job done. No messing; no excuses. I’m sure it’s the same attitude that saw him to sporting success as part of the New Zealand kayaking team. While marketing’s a different kettle of fish to kayaking, it can still present an unpredictable torrent to master. And like any thrill seeker, I’ve no doubt McIntyre loves a challenge.