PROFILE: Gareth Case, head of marketing, Xchanging
When you’re newly appointed in a business, it’s important to make your mark early. Gareth Case, head of marketing at Xchanging, is certainly proving gutsy. Victoria Clarke reports
Trying to pin down senior marketers to interview is always a challenge. So imagine my surprise when Gareth Case, head of marketing at Xchanging and its commercial insurance software arm, Xuber, agreed to meet on launch day of Xuber’s global rebrand. And when I say rebrand, I don’t mean a logo tweak and refreshed website. We’re talking a complete overhaul of brand positioning, leveraging pretty much every single marketing channel imaginable; the whole shebang.